Social marketing can help achieve sustainable behaviour change

If you are looking to achieve sustainable behaviour change by adopting a truly people-centred approach, then social marketing might be the tool for you.

Do you understand the reasons why people behave in certain ways? If you don't, then achieving sustainable behaviour change may not be possible. Simply trying to tell people to change, or giving them information and expecting them to act on it, may not work if you forget to consider the benefits people derive from certain behaviours. But by taking a truly consumer-centred approach, social marketing enables you to understand people and their behaviour.