Skip to main content
Kent Academic Repository

Consumer Perceptions and Attitudes Towards Mobile Marketing

Carroll, Amy and Barnes, Stuart J. and Scornavacca, Eusebio (2008) Consumer Perceptions and Attitudes Towards Mobile Marketing. In: Taniar, David, ed. Mobile Computing: Concepts, Methodologies, Tools and Applications. IGI Global. ISBN 978-1-60566-054-7. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:34829)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided.
Item Type: Book section
Subjects: H Social Sciences
H Social Sciences > HA Statistics > HA33 Management Science
Divisions: Divisions > Kent Business School - Division > Kent Business School (do not use)
Depositing User: Catherine Norman
Date Deposited: 22 Jul 2013 13:48 UTC
Last Modified: 16 Nov 2021 10:12 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/34829 (The current URI for this page, for reference purposes)

University of Kent Author Information

Barnes, Stuart J..

Creator's ORCID:
CReDIT Contributor Roles:
  • Depositors only (login required):

Total unique views for this document in KAR since July 2020. For more details click on the image.