Scornavacca, Eusebio, Barnes, Stuart J. (2006) Barcode Enabled M-commerce: Strategic Implications and Business Models. International Journal of Mobile Communications, 4 (2). pp. 163-177. ISSN 1470-949X. (doi:10.1504/IJMC.2006.008607) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:34748)
| The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. | |
| Official URL: http://dx.doi.org/10.1504/IJMC.2006.008607 |
|
Abstract
This paper provides background on the use of barcodes for the provision of mobile commerce (m-commerce) services. It presents three cases where this technology has been used in Japan, New Zealand and the UK. Subsequently, these are used as the basis for a discussion and analysis of the key business models and strategic implications for particular markets. The paper concludes with predictions for the market and directions for future research.
| Item Type: | Article |
|---|---|
| DOI/Identification number: | 10.1504/IJMC.2006.008607 |
| Subjects: |
H Social Sciences H Social Sciences > HA Statistics > HA33 Management Science |
| Institutional Unit: | Schools > Kent Business School |
| Former Institutional Unit: |
Divisions > Kent Business School - Division > Kent Business School (do not use)
|
| Depositing User: | Catherine Norman |
| Date Deposited: | 18 Jul 2013 13:15 UTC |
| Last Modified: | 20 May 2025 11:49 UTC |
| Resource URI: | https://kar.kent.ac.uk/id/eprint/34748 (The current URI for this page, for reference purposes) |
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