Brear, David, Barnes, Stuart J. (2008) Assessing the value of online affiliate marketing in the UK financial services industry. International Journal of Electronic Finance, 2 (1). ISSN 1746-0069. (doi:10.1504/IJEF.2008.016881) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:34742)
| The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. | |
| Official URL: http://dx.doi.org/10.1504/IJEF.2008.016881 |
Abstract
This research attempts to understand affiliate marketing success and application within three financial services markets. The results of both quantitative and qualitative research reveal a distinct pattern of success and failure in the markets researched. These results were used in order to create a list of attributes by which the 'suitability' of a market for affiliate marketing can be evaluated. We conclude that the process of affiliate marketing needs to be implemented in a much more contingent manner, catered to the market attributes and variances exhibited.
| Item Type: | Article |
|---|---|
| DOI/Identification number: | 10.1504/IJEF.2008.016881 |
| Subjects: |
H Social Sciences H Social Sciences > HA Statistics > HA33 Management Science |
| Divisions: | Divisions > Kent Business School - Division > Kent Business School (do not use) |
| Depositing User: | Catherine Norman |
| Date Deposited: | 18 Jul 2013 11:30 UTC |
| Last Modified: | 05 Nov 2024 10:18 UTC |
| Resource URI: | https://kar.kent.ac.uk/id/eprint/34742 (The current URI for this page, for reference purposes) |
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