Assessing the decision to opt-in for mobile advertising campaigns: a multi-criteria decision making approach

Barnes, Stuart J. and Scornavacca, Eusebio (2007) Assessing the decision to opt-in for mobile advertising campaigns: a multi-criteria decision making approach. In: European Marketing Academy Conference 2007. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

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Item Type: Conference or workshop item (Paper)
Subjects: H Social Sciences
H Social Sciences > HA Statistics > HA33 Management Science
Divisions: Faculties > Social Sciences > Kent Business School
Faculties > Social Sciences > Kent Business School > Management Science
Depositing User: Cathy Norman
Date Deposited: 17 Jul 2013 15:15 UTC
Last Modified: 17 Apr 2014 14:06 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/34714 (The current URI for this page, for reference purposes)
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