Barnes, Stuart J., Scornavacca, Eusebio (2007) Assessing the decision to opt-in for mobile advertising campaigns: a multi-criteria decision making approach. In: European Marketing Academy Conference 2007. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:34714)
| The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. |
| Item Type: | Conference or workshop item (Paper) |
|---|---|
| Subjects: |
H Social Sciences H Social Sciences > HA Statistics > HA33 Management Science |
| Divisions: | Divisions > Kent Business School - Division > Kent Business School (do not use) |
| Depositing User: | Catherine Norman |
| Date Deposited: | 17 Jul 2013 15:15 UTC |
| Last Modified: | 05 Nov 2024 10:18 UTC |
| Resource URI: | https://kar.kent.ac.uk/id/eprint/34714 (The current URI for this page, for reference purposes) |
- Export to:
- RefWorks
- EPrints3 XML
- BibTeX
- CSV
- Depositors only (login required):
Download Statistics
Download Statistics
