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From Fiction to Fact: Exploring the Defictionalization of Brands in Media

Barnes, Stuart J., Chryssochoidis, George (2010) From Fiction to Fact: Exploring the Defictionalization of Brands in Media. In: AMA Summer Educator’s Conference, Boston. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:34683)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided.
Item Type: Conference or workshop item (Paper)
Subjects: H Social Sciences
H Social Sciences > HA Statistics > HA33 Management Science
Divisions: Divisions > Kent Business School - Division > Department of Marketing, Entrepreneurship and International Business
Depositing User: Catherine Norman
Date Deposited: 17 Jul 2013 10:46 UTC
Last Modified: 16 Nov 2021 10:12 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/34683 (The current URI for this page, for reference purposes)

University of Kent Author Information

Barnes, Stuart J..

Creator's ORCID:
CReDIT Contributor Roles:

Chryssochoidis, George.

Creator's ORCID: https://orcid.org/0000-0001-9868-7119
CReDIT Contributor Roles:
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