From Fiction to Fact: Exploring the Defictionalization of Brands in Media

Barnes, Stuart J., Chryssochoidis, George (2010) From Fiction to Fact: Exploring the Defictionalization of Brands in Media. In: AMA Summer Educator’s Conference, Boston. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:34683)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided.

Item Type:	Conference or workshop item (Paper)
Subjects:	H Social Sciences H Social Sciences > HA Statistics > HA33 Management Science
Institutional Unit:	Schools > Kent Business School
Former Institutional Unit:	Divisions > Kent Business School - Division > Department of Marketing, Entrepreneurship and International Business
Depositing User:	Catherine Norman
Date Deposited:	17 Jul 2013 10:46 UTC
Last Modified:	20 May 2025 12:08 UTC
Resource URI:	https://kar.kent.ac.uk/id/eprint/34683 (The current URI for this page, for reference purposes)

University of Kent Author Information

Barnes, Stuart J..

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Chryssochoidis, George.

Creator's ORCID:	https://orcid.org/0000-0001-9868-7119
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