Guo, Yue, Barnes, Stuart J. (2011) Purchase behavior in virtual worlds: An empirical investigation in Second Life. Information & Management, 48 (7). pp. 303-312. ISSN 0378-7206. (doi:10.1016/j.im.2011.07.004) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:34660)
| The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. | |
| Official URL: http://dx.doi.org/10.1016/j.im.2011.07.004 |
Abstract
Virtual worlds are an emerging online transaction context in which millions of players around the world participate and trade virtual items with one another. However, little research has been conducted into purchase behavior in this new context. To address this gap, we developed and tested a conceptual model of purchase behavior in virtual worlds using a combination of existing and new constructs. An online survey was conducted within Second Life (n = 250) and tested using structural equation modeling. We conclude with implications for practice and research limitations.
| Item Type: | Article |
|---|---|
| DOI/Identification number: | 10.1016/j.im.2011.07.004 |
| Uncontrolled keywords: | Structural equation model PLS Virtual world Purchase behavior Second Life |
| Subjects: |
H Social Sciences H Social Sciences > HA Statistics > HA33 Management Science |
| Divisions: | Divisions > Kent Business School - Division > Kent Business School (do not use) |
| Depositing User: | Catherine Norman |
| Date Deposited: | 16 Jul 2013 10:46 UTC |
| Last Modified: | 05 Nov 2024 10:18 UTC |
| Resource URI: | https://kar.kent.ac.uk/id/eprint/34660 (The current URI for this page, for reference purposes) |
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