Barnes, Stuart J. (2011) Understanding Use Continuance in Virtual Worlds: Empirical test of a research model. Information & Management, 48 (8). pp. 313-319. ISSN 0378-7206. (doi:10.1016/j.im.2011.08.004) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:34659)
| The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. | |
| Official URL: http://dx.doi.org/10.1016/j.im.2011.08.004 |
Abstract
We decided to examine why people continue to use virtual worlds by studying a real example: the popular virtual world of Second Life. This involved building and testing a model of virtual worlds based on habit from both the habit/automaticity and instant automaticity perspectives, the latter based on
utilitarian and hedonic goals. The results (for a sample of 339 users) suggested that continuance intention for the virtual world was driven by perceived usefulness, enjoyment, and both perspectives of automatic behavior, which together provide considerable explanatory power for both habit and continuance intention. We conclude with implications for practice in this new area of inquiry.
| Item Type: | Article |
|---|---|
| DOI/Identification number: | 10.1016/j.im.2011.08.004 |
| Uncontrolled keywords: | Virtual world Continuance intention Automatic behavior Habit Hedonic Utilitarian Second Life |
| Subjects: |
H Social Sciences H Social Sciences > HA Statistics > HA33 Management Science |
| Divisions: | Divisions > Kent Business School - Division > Kent Business School (do not use) |
| Depositing User: | Catherine Norman |
| Date Deposited: | 16 Jul 2013 10:41 UTC |
| Last Modified: | 05 Nov 2024 10:18 UTC |
| Resource URI: | https://kar.kent.ac.uk/id/eprint/34659 (The current URI for this page, for reference purposes) |
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