Boys will be boys… won’t they?’: Change and continuities in contemporary young working-class masculinities

This article contributes to the literature concerning the construction of working-class masculine

identity in a context of unprecedented social transformation. Drawing on qualitative interviews

with 24 young men currently employed in the retail sector, this study finds that contrary to much

research on masculinities young working-class men are able to resist dominant and hegemonic

cultural ideals. The respondents demonstrate a very different attitude towards the ‘emotional

labour’ required in the service sector than is often documented, while also rejecting notions of

traditional gendered domestic responsibilities in respect of their futures as potential partners

and parents. Congruent with other emerging research in this area, the reference point for an

‘acceptable’ masculine identity appears to have shifted, with some young working-class men’s

lives, at least, illustrating an attenuated or softened version of masculinity.