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Co-creation of Value with Consumers as an Innovation Strategy in the Food and Beverage Industry: the Case of Molson Coors’ ‘Talking Can

Garcia Martinez, Marian (2013) Co-creation of Value with Consumers as an Innovation Strategy in the Food and Beverage Industry: the Case of Molson Coors’ ‘Talking Can. In: Garcia Martinez, Marian, ed. Open Innovation in the Food and Beverage Industry: Concepts and Case Studies. Woodhead Publishing Series in Food Science, Technology and Nutrition . Woodhead Publishing, Cambridge, UK. ISBN 978-0-85709-595-4. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Item Type: Book section
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School > Agri-Environment Economics
Depositing User: Cathy Norman
Date Deposited: 07 Mar 2013 15:01 UTC
Last Modified: 29 May 2019 10:02 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/33340 (The current URI for this page, for reference purposes)
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