Co-creation of Value with Consumers as an Innovation Strategy in the Food and Beverage Industry: the Case of Molson Coors’ ‘Talking Can

Garcia Martinez, Marian (2013) Co-creation of Value with Consumers as an Innovation Strategy in the Food and Beverage Industry: the Case of Molson Coors’ ‘Talking Can. In: Garcia Martinez, Marian, ed. Open Innovation in the Food and Beverage Industry: Concepts and Case Studies. Woodhead Publishing Series in Food Science, Technology and Nutrition . Woodhead Publishing, Cambridge, UK. ISBN 978-0-85709-595-4. (doi:10.1533/9780857097248.2.139) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:33340)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided.
Official URL: https://doi.org/10.1533/9780857097248.2.139

Item Type:	Book section
DOI/Identification number:	10.1533/9780857097248.2.139
Subjects:	H Social Sciences > H Social Sciences (General)
Institutional Unit:	Schools > School of Economics and Politics and International Relations > Economics Schools > Kent Business School
Former Institutional Unit:	Divisions > Division of Human and Social Sciences > School of Economics Divisions > Kent Business School - Division > Department of Marketing, Entrepreneurship and International Business
Depositing User:	Catherine Norman
Date Deposited:	07 Mar 2013 15:01 UTC
Last Modified:	20 May 2025 12:07 UTC
Resource URI:	https://kar.kent.ac.uk/id/eprint/33340 (The current URI for this page, for reference purposes)

University of Kent Author Information

Garcia Martinez, Marian.

Creator's ORCID:	https://orcid.org/0000-0003-2689-2417
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