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The Value of Branding to the Industrial Customer

Mudambi, Susan M., Doyle, Peter, Wong, Veronica (1997) The Value of Branding to the Industrial Customer. In: Proceedings of the 26th European Marketing Academy Conference, 20th-23rd May 1997, Warwick Business School. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Item Type: Conference or workshop item (Paper)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Cathy Norman
Date Deposited: 08 Feb 2013 15:14 UTC
Last Modified: 29 May 2019 10:00 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/33196 (The current URI for this page, for reference purposes)
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