Mudambi, Susan M., Doyle, Peter, Wong, Veronica (1997) The Value of Branding to the Industrial Customer. In: Proceedings of the 26th European Marketing Academy Conference, 20th-23rd May 1997, Warwick Business School. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:33196)
| The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. |
| Item Type: | Conference or workshop item (Paper) |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Institutional Unit: | Schools > Kent Business School |
| Former Institutional Unit: |
Divisions > Kent Business School - Division > Kent Business School (do not use)
|
| Depositing User: | Catherine Norman |
| Date Deposited: | 08 Feb 2013 15:14 UTC |
| Last Modified: | 20 May 2025 11:48 UTC |
| Resource URI: | https://kar.kent.ac.uk/id/eprint/33196 (The current URI for this page, for reference purposes) |
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