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Exploring International Rollouts: Causes of Delays and Effects of Delays upon New Product Outcomes

Chryssochoidis, George, Wong, Veronica (1997) Exploring International Rollouts: Causes of Delays and Effects of Delays upon New Product Outcomes. In: Proceedings of the 26th European Marketing Academy Conference, 20th-23rd May 1997, Warwick Business School, Coventry, UK. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Item Type: Conference or workshop item (Paper)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Cathy Norman
Date Deposited: 08 Feb 2013 15:06 UTC
Last Modified: 29 May 2019 10:00 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/33193 (The current URI for this page, for reference purposes)
Chryssochoidis, George: https://orcid.org/0000-0001-9868-7119
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