Exploring International Rollouts: Causes of Delays and Effects of Delays upon New Product Outcomes

Chryssochoidis, George, Wong, Veronica (1997) Exploring International Rollouts: Causes of Delays and Effects of Delays upon New Product Outcomes. In: Proceedings of the 26th European Marketing Academy Conference, 20th-23rd May 1997, Warwick Business School, Coventry, UK. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:33193)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided.

Item Type:	Conference or workshop item (Paper)
Subjects:	H Social Sciences > H Social Sciences (General)
Institutional Unit:	Schools > Kent Business School
Former Institutional Unit:	Divisions > Kent Business School - Division > Department of Marketing, Entrepreneurship and International Business
Depositing User:	Catherine Norman
Date Deposited:	08 Feb 2013 15:06 UTC
Last Modified:	20 May 2025 12:07 UTC
Resource URI:	https://kar.kent.ac.uk/id/eprint/33193 (The current URI for this page, for reference purposes)

University of Kent Author Information

Chryssochoidis, George.

Creator's ORCID:	https://orcid.org/0000-0001-9868-7119
CReDIT Contributor Roles:

Wong, Veronica.

Creator's ORCID:
CReDIT Contributor Roles:

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