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East Asian Firms’ Marketing Strategies and Performance in Western Europe

Chen, Ivy S.N., Wong, Veronica (1997) East Asian Firms’ Marketing Strategies and Performance in Western Europe. In: Proceedings of the First Academy of Marketing (UK) Conference, 8th-10th July 1997, Manchester Metropolitan University, Manchester, UK. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:33191)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided.
Item Type: Conference or workshop item (Paper)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Divisions > Kent Business School - Division > Kent Business School (do not use)
Depositing User: Catherine Norman
Date Deposited: 08 Feb 2013 15:02 UTC
Last Modified: 16 Nov 2021 10:10 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/33191 (The current URI for this page, for reference purposes)

University of Kent Author Information

Wong, Veronica.

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