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Success and Failure in New Product Development: Current Approaches and Unexploited Opportunities

Stagg, Chris, Saunders, John, Wong, Veronica (1998) Success and Failure in New Product Development: Current Approaches and Unexploited Opportunities. In: Proceedings of 27th European Marketing Academy Conference, 20th-23rd May 1998, Stockholm School of Economics, Sweden. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Item Type: Conference or workshop item (Paper)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Cathy Norman
Date Deposited: 08 Feb 2013 14:56 UTC
Last Modified: 29 May 2019 10:00 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/33188 (The current URI for this page, for reference purposes)
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