New product Evaluation in Fast Moving Consumer Goods

Stagg, Chris, Saunders, John, Wong, Veronica (1999) New product Evaluation in Fast Moving Consumer Goods. In: Proceedings of the 28th European Marketing Academy Conference, 11th-14th May 1999, Humboldt University, Berlin. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:33170)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided.

Item Type:	Conference or workshop item (Paper)
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Divisions > Kent Business School - Division > Kent Business School (do not use)
Depositing User:	Catherine Norman
Date Deposited:	06 Feb 2013 16:50 UTC
Last Modified:	05 Nov 2024 10:16 UTC
Resource URI:	https://kar.kent.ac.uk/id/eprint/33170 (The current URI for this page, for reference purposes)

University of Kent Author Information

Saunders, John.

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Wong, Veronica.

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