Enhancing Attitudes for Really New Products (RNPs): Can Communication strategies help break the ‘curse of innovation’?

Feiereisen, Stephanie and Wong, Veronica and Broderick, Amanda J. (2009) Enhancing Attitudes for Really New Products (RNPs): Can Communication strategies help break the ‘curse of innovation’? In: Proceedings of the 38th European Marketing Academy Conference (EMAC), 24th to 26th May 2009, Audencia Nantes Ecole de Management, Nantes, France.. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

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Item Type: Conference or workshop item (Paper)
Subjects: H Social Sciences
H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School
Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Cathy Norman
Date Deposited: 17 Jan 2013 17:34 UTC
Last Modified: 18 Jun 2014 09:24 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/33011 (The current URI for this page, for reference purposes)
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