Feiereisen, Stephanie, Wong, Veronica, Broderick, Amanda J. (2009) Enhancing Attitudes for Really New Products (RNPs): Can Communication strategies help break the ‘curse of innovation’? In: Proceedings of the 38th European Marketing Academy Conference (EMAC), 24th to 26th May 2009, Audencia Nantes Ecole de Management, Nantes, France.. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:33011)
| The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. |
| Item Type: | Conference or workshop item (Paper) |
|---|---|
| Subjects: |
H Social Sciences H Social Sciences > H Social Sciences (General) |
| Divisions: | Divisions > Kent Business School - Division > Kent Business School (do not use) |
| Depositing User: | Catherine Norman |
| Date Deposited: | 17 Jan 2013 17:34 UTC |
| Last Modified: | 05 Nov 2024 10:15 UTC |
| Resource URI: | https://kar.kent.ac.uk/id/eprint/33011 (The current URI for this page, for reference purposes) |
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