Wong, Veronica (1992) The Effectiveness of Marketing Implementation: Functional Managers' Views of Practices in their Firms. In: Baker, Michael, ed. Perspectives on Marketing Management. John Wiley, pp. 181-198. ISBN 978-0-471-95245-9. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:33003)
| The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. |
| Item Type: | Book section |
|---|---|
| Subjects: |
H Social Sciences H Social Sciences > H Social Sciences (General) |
| Divisions: | Divisions > Kent Business School - Division > Kent Business School (do not use) |
| Depositing User: | Catherine Norman |
| Date Deposited: | 17 Jan 2013 17:06 UTC |
| Last Modified: | 05 Nov 2024 10:15 UTC |
| Resource URI: | https://kar.kent.ac.uk/id/eprint/33003 (The current URI for this page, for reference purposes) |
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