Wong, Veronica and Saunders, John and Doyle, Peter (1994) Examining Generic Marketing Strategies and Organisations of Successful International Competitors. In: Saunders, John, ed. The Marketing Initiative: ESRC Research in Marketing and Related Topics. Prentice-Hall, UK, pp. 4-19. ISBN 978-0-13-042821-9. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:33001)
| The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. |
| Item Type: | Book section |
|---|---|
| Subjects: |
H Social Sciences H Social Sciences > H Social Sciences (General) |
| Institutional Unit: | Schools > Kent Business School |
| Former Institutional Unit: |
Marketing Divisions > Kent Business School - Division > Kent Business School (do not use)
|
| Depositing User: | Catherine Norman |
| Date Deposited: | 17 Jan 2013 16:53 UTC |
| Last Modified: | 20 May 2025 11:48 UTC |
| Resource URI: | https://kar.kent.ac.uk/id/eprint/33001 (The current URI for this page, for reference purposes) |
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