Examining Generic Marketing Strategies and Organisations of Successful International Competitors

Wong, Veronica and Saunders, John and Doyle, Peter (1994) Examining Generic Marketing Strategies and Organisations of Successful International Competitors. In: Saunders, John, ed. The Marketing Initiative: ESRC Research in Marketing and Related Topics. Prentice-Hall, UK, pp. 4-19. ISBN 978-0-13-042821-9. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:33001)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided.

Item Type:	Book section
Subjects:	H Social Sciences H Social Sciences > H Social Sciences (General)
Divisions:	Divisions > Kent Business School - Division > Kent Business School (do not use)
Depositing User:	Catherine Norman
Date Deposited:	17 Jan 2013 16:53 UTC
Last Modified:	05 Nov 2024 10:15 UTC
Resource URI:	https://kar.kent.ac.uk/id/eprint/33001 (The current URI for this page, for reference purposes)

University of Kent Author Information

Wong, Veronica.

Creator's ORCID:
CReDIT Contributor Roles:

Saunders, John.

Creator's ORCID:
CReDIT Contributor Roles:

Depositors only (login required):

Download Statistics

Total unique views for this document in KAR since July 2020. For more details click on the image.