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New Product Introduction at Different Stages of the Product Life Cycle: The Integration of Marketing and Key Functional Strategies

Wong, Veronica (1994) New Product Introduction at Different Stages of the Product Life Cycle: The Integration of Marketing and Key Functional Strategies. In: Saunders, John, ed. The Marketing Initiative: ESRC Research in Marketing and Related Topics. Prentice-Hall, UK, pp. 102-148. ISBN unknown. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Item Type: Book section
Subjects: H Social Sciences
H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School
Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Cathy Norman
Date Deposited: 17 Jan 2013 16:46 UTC
Last Modified: 29 May 2019 09:57 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/33000 (The current URI for this page, for reference purposes)
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