New Product Introduction at Different Stages of the Product Life Cycle: The Integration of Marketing and Key Functional Strategies

Wong, Veronica (1994) New Product Introduction at Different Stages of the Product Life Cycle: The Integration of Marketing and Key Functional Strategies. In: Saunders, John, ed. The Marketing Initiative: ESRC Research in Marketing and Related Topics. Prentice-Hall, UK, pp. 102-148. ISBN unknown. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:33000)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided.

Item Type:	Book section
Subjects:	H Social Sciences H Social Sciences > H Social Sciences (General)
Divisions:	Divisions > Kent Business School - Division > Kent Business School (do not use)
Depositing User:	Catherine Norman
Date Deposited:	17 Jan 2013 16:46 UTC
Last Modified:	05 Nov 2024 10:15 UTC
Resource URI:	https://kar.kent.ac.uk/id/eprint/33000 (The current URI for this page, for reference purposes)

University of Kent Author Information

Wong, Veronica.

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