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Japanese Marketing Strategies in the UK: A Comparative Study

Doyle, Peter, Saunders, John, Wong, Veronica (1986) Japanese Marketing Strategies in the UK: A Comparative Study. Journal of International Business Studies, 17 (1). pp. 27-46. ISSN 0047-2506. (doi:10.1057/palgrave.jibs.8490415) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Official URL
http://dx.doi.org/10.1057/palgrave.jibs.8490415

Abstract

Hypotheses about Japanese marketing are examined using a matched sample of British companies and their major Japanese competitors. Japanese subsidiaries in Britain are shown to be much more market-oriented, more single-minded in their pursuit of market share and more alert to strategic opportunities than their British counterparts. Organizationally, however, their subsidiaries are more like successful British companies than the Japanese stereotype. Differences in performance between the two groups appear due to marketing skills rather than national cultures.

Item Type: Article
DOI/Identification number: 10.1057/palgrave.jibs.8490415
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Cathy Norman
Date Deposited: 11 Jan 2013 15:55 UTC
Last Modified: 29 May 2019 09:55 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/32902 (The current URI for this page, for reference purposes)
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