Doyle, Peter, Saunders, John, Wong, Veronica (1986) Japanese Marketing Strategies in the UK: A Comparative Study. Journal of International Business Studies, 17 (1). pp. 27-46. ISSN 0047-2506. (doi:10.1057/palgrave.jibs.8490415) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:32902)
| The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. | |
| Official URL: http://dx.doi.org/10.1057/palgrave.jibs.8490415 |
Abstract
Hypotheses about Japanese marketing are examined using a matched sample of British companies and their major Japanese competitors. Japanese subsidiaries in Britain are shown to be much more market-oriented, more single-minded in their pursuit of market share and more alert to strategic opportunities than their British counterparts. Organizationally, however, their subsidiaries are more like successful British companies than the Japanese stereotype. Differences in performance between the two groups appear due to marketing skills rather than national cultures.
| Item Type: | Article |
|---|---|
| DOI/Identification number: | 10.1057/palgrave.jibs.8490415 |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Divisions > Kent Business School - Division > Kent Business School (do not use) |
| Depositing User: | Catherine Norman |
| Date Deposited: | 11 Jan 2013 15:55 UTC |
| Last Modified: | 05 Nov 2024 10:15 UTC |
| Resource URI: | https://kar.kent.ac.uk/id/eprint/32902 (The current URI for this page, for reference purposes) |
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