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Competition in Global Markets: A Case Study of American and Japanese Competition in the British Market

Doyle, Peter, Saunders, John, Wong, Veronica (1992) Competition in Global Markets: A Case Study of American and Japanese Competition in the British Market. Journal of International Business Studies, 23 (3). pp. 419-442. ISSN 0047-2506. (doi:10.1057/palgrave.jibs.8490273) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Official URL
http://dx.doi.org/10.1057/palgrave.jibs.8490273

Abstract

The results of a three-year study of the objectives, strategies and organisation of American subsidiaries are presented. Their operations are compared against a matched sample of competitive British and Japanese subsidiaries. American subsidiaries were found to be less ambitious, more orientated towards delivering short-term profit performance and less adapted to local market conditions than their Japanese competitors. Over the five-year period, only one in three U.S. subsidiaries exhibited successful profit and market performance, against more than three out of four Japanese subsidiaries.

Item Type: Article
DOI/Identification number: 10.1057/palgrave.jibs.8490273
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Cathy Norman
Date Deposited: 11 Jan 2013 12:39 UTC
Last Modified: 29 May 2019 09:55 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/32899 (The current URI for this page, for reference purposes)
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