Doyle, Peter, Saunders, John, Wong, Veronica (1992) Competition in Global Markets: A Case Study of American and Japanese Competition in the British Market. Journal of International Business Studies, 23 (3). pp. 419-442. ISSN 0047-2506. (doi:10.1057/palgrave.jibs.8490273) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:32899)
| The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. | |
| Official URL: http://dx.doi.org/10.1057/palgrave.jibs.8490273 |
|
Abstract
The results of a three-year study of the objectives, strategies and organisation of American subsidiaries are presented. Their operations are compared against a matched sample of competitive British and Japanese subsidiaries. American subsidiaries were found to be less ambitious, more orientated towards delivering short-term profit performance and less adapted to local market conditions than their Japanese competitors. Over the five-year period, only one in three U.S. subsidiaries exhibited successful profit and market performance, against more than three out of four Japanese subsidiaries.
| Item Type: | Article |
|---|---|
| DOI/Identification number: | 10.1057/palgrave.jibs.8490273 |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Institutional Unit: | Schools > Kent Business School |
| Former Institutional Unit: |
Divisions > Kent Business School - Division > Kent Business School (do not use)
|
| Depositing User: | Catherine Norman |
| Date Deposited: | 11 Jan 2013 12:39 UTC |
| Last Modified: | 20 May 2025 11:48 UTC |
| Resource URI: | https://kar.kent.ac.uk/id/eprint/32899 (The current URI for this page, for reference purposes) |
- Export to:
- RefWorks
- EPrints3 XML
- BibTeX
- CSV
- Depositors only (login required):
Altmetric
Altmetric
