Best-worst scaling vs discrete choice experiments: An empirical comparison using social care

This paper presents empirical findings from the comparison between two principal preference elicitation techniques: discrete choice experiments and profile-based best-worst scaling. Best-worst scaling involves less cognitive burden for respondents and provides more information than traditional "pick-one" tasks asked in discrete choice experiments. However, there is lack of empirical evidence on how best-worst scaling compares to discrete choice experiments. This empirical comparison between discrete choice experiments and best-worst scaling was undertaken as part of the Outcomes of Social Care for Adults project, England, which aims to develop a weighted measure of social care outcomes. The findings show that preference weights from best-worst scaling and discrete choice experiments do reveal similar patterns in preferences and in the majority of cases preference weights--when normalised/rescaled--are not significantly different.