Drop or Adopt? – Aaker’s (1997) Brand Personality Scales

Bian, Xuemei, Moutinho, Luiz, Reast, J. (2009) Drop or Adopt? – Aaker’s (1997) Brand Personality Scales. In: 5th Thought Leaders International Conference on Brand Management, 6th to 7th April, 2009 Athens Greece, Athens, Greece. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:30420)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided.

Item Type:	Conference or workshop item (Paper)
Subjects:	H Social Sciences H Social Sciences > H Social Sciences (General)
Divisions:	Divisions > Kent Business School - Division > Kent Business School (do not use)
Depositing User:	Xuemei Bian
Date Deposited:	31 Aug 2012 10:12 UTC
Last Modified:	05 Nov 2024 10:12 UTC
Resource URI:	https://kar.kent.ac.uk/id/eprint/30420 (The current URI for this page, for reference purposes)

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Bian, Xuemei.

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