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Brand Building and Social Media: A Discursive and Visual Analysis of User-Generated Brands

Yannopoulou, N., Moufahim, M., Bian, Xuemei (2013) Brand Building and Social Media: A Discursive and Visual Analysis of User-Generated Brands. Contemporary Management Research, . ISSN 1813-5498. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:30386)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Divisions > Kent Business School - Division > Kent Business School (do not use)
Depositing User: Xuemei Bian
Date Deposited: 30 Aug 2012 13:41 UTC
Last Modified: 16 Feb 2021 12:41 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/30386 (The current URI for this page, for reference purposes)

University of Kent Author Information

Bian, Xuemei.

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