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Use of Supermarket Scanner Data to Measure Bread Consumption and Nutrition Choice in Scotland

Revoredo-Giha, Cesar, Lamprinopoulou, Chrysa, Toma, Luiza, Kupiec-Teahan, Beata, Leat, Philip, Cacciolatti, Luca (2009) Use of Supermarket Scanner Data to Measure Bread Consumption and Nutrition Choice in Scotland. In: 27th Annual Conference of the International Association of Agricultural Economists (IAAE) 'The New Landscape of Global Agriculture', Beijing, China. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:29352)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided.

Abstract

The recent rise in food prices has increased the concern about the choice of a healthy food basket, especially in the context of the discussion around the formulation of a

National Food Policy for Scotland. This concern has brought back the interest in the price and expenditure demand systems as they provide information about consumers’ food

decisions. The paper focuses on the consumption of brown and white bread, as they are the most typical ways of cereals use in the UK and nutritionists recommend the

consumption of wholemeal or brown bread in contraposition to white bread as part of an appropriate diet due to its health benefits. This paper aims to answer whether changes in bread prices affect the quantity and composition of the Scottish demand for bread, and whether the latter has been the same for different regions and socioeconomic groups. We

used supermarket scanner data to estimate three demand systems and compute their elasticities. All the models showed statistically significant own price and expenditure

elasticities. After simulating an increase in all the bread prices we found that brown bread consumption decreases more than white bread just the opposite to what is recommended

by the nutritionists.

Item Type: Conference or workshop item (Paper)
Uncontrolled keywords: Bread consumption models; Scotland; Food prices.
Subjects: H Social Sciences
H Social Sciences > H Social Sciences (General)
Divisions: Divisions > Kent Business School - Division > Kent Business School (do not use)
Depositing User: Catherine Norman
Date Deposited: 25 Apr 2012 16:29 UTC
Last Modified: 16 Nov 2021 10:07 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/29352 (The current URI for this page, for reference purposes)

University of Kent Author Information

Cacciolatti, Luca.

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