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SME Characteristics and Formalised Information Use: A Canonical Correlation Analysis

Cacciolatti, Luca and Fearne, Andrew (2012) SME Characteristics and Formalised Information Use: A Canonical Correlation Analysis. Working paper. University of Kent, Canterbury, Canterbury (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:29316)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Official URL
http://www.kent.ac.uk/kbs/research/working-papers....

Abstract

This study aims to demonstrate a relationship between information use and

decision making, while marketing decision making is affected by

marketing information is critical to their competitive advantage because

business growth. This is particularly important for policy makers whose aim

foster national growth. Empirical evidence supports the existence of

characteristics considered in this study. The approach to the study is

techniques, specifically principal component analysis (PCA) and canonical

as firm size, marketing strategy and resources allocation to marketing

intelligence in SMEs are factors affecting SMEs information use.

Item Type: Monograph (Working paper)
Additional information: Working Paper No. 259
Uncontrolled keywords: SME marketing, food and drink SMEs, marketing information, regional development, Scotland, canonical correlation, public funding.
Subjects: H Social Sciences
H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School
Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Catherine Norman
Date Deposited: 23 Apr 2012 15:03 UTC
Last Modified: 29 May 2019 08:57 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/29316 (The current URI for this page, for reference purposes)
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