Cacciolatti, Luca and Fearne, Andrew (2012) SME Characteristics and Formalised Information Use: A Canonical Correlation Analysis. Working paper. University of Kent, Canterbury, Canterbury (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:29316)
The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. | |
Official URL: http://www.kent.ac.uk/kbs/research/working-papers.... |
Abstract
This study aims to demonstrate a relationship between information use and
SME characteristics. Marketing intelligence affects SMEs’ marketing
decision making, while marketing decision making is affected by
information use. SMEs’ ability to acquire, analyse and utilise formalised
marketing information is critical to their competitive advantage because
SMEs that make better use of information have better chances of fostering
business growth. This is particularly important for policy makers whose aim
is to subsidise SMEs, which are important to national economies in order to
foster national growth. Empirical evidence supports the existence of
statistically significant relationships between information use and the SME
characteristics considered in this study. The approach to the study is
quantitative: the analysis was conducted using multivariate data analysis
techniques, specifically principal component analysis (PCA) and canonical
correlation analysis. The findings support the idea that characteristics such
as firm size, marketing strategy and resources allocation to marketing
intelligence in SMEs are factors affecting SMEs information use.
Item Type: | Reports and Papers (Working paper) |
---|---|
Additional information: | Working Paper No. 259 |
Uncontrolled keywords: | SME marketing, food and drink SMEs, marketing information, regional development, Scotland, canonical correlation, public funding. |
Subjects: |
H Social Sciences H Social Sciences > H Social Sciences (General) |
Divisions: | Divisions > Kent Business School - Division > Kent Business School (do not use) |
Depositing User: | Catherine Norman |
Date Deposited: | 23 Apr 2012 15:03 UTC |
Last Modified: | 05 Nov 2024 10:10 UTC |
Resource URI: | https://kar.kent.ac.uk/id/eprint/29316 (The current URI for this page, for reference purposes) |
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