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Staging the New Retail Drama: At a Metaverse Near You!

Papagiannidis, Savvas, Bourlakis, Michael A. (2010) Staging the New Retail Drama: At a Metaverse Near You! Journal of Virtual Worlds Research, 2 (5). pp. 425-446. ISSN 1940-8477. (KAR id:25578)

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Consumers have traditionally looked for products that could fulfill their needs

more recently, customer-oriented strategies. This shift was heavily underpinned by

evolved around consumers based on their profiles. The next step in this

providing a retail theater experience that is different and special and consumers

experience. In this paper, we examine how metaverses, i.e. Internet-based virtual

retail theater experience. Our discussion takes place in the context of two cases that

retailers and illustrate the opportunities and challenges they face.

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: J. Ziya
Date Deposited: 27 Sep 2010 09:07 UTC
Last Modified: 28 May 2019 15:45 UTC
Resource URI: (The current URI for this page, for reference purposes)
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