Corporate Responsibility in Romania: Trends, Drivers, Challenges and Opportunities.

Awareness of corporate social responsibility (CSR) practices is relatively new in emerging markets such as Romania. However, with the intensifying integration of markets and the increasing investment from multinational companies, supply of and demand for corporate socially responsible behaviour are increasing in these economies. We aim to investigate the trends, drivers, challenges and opportunities of implementing a corporate social responsible behaviour in Romania. We use qualitative analysis based on company case studies and an extensive research of policy documents and newspaper articles. We find that corporate social responsibility behaviour is driven both by multinationals and local companies, with civil society and legislation playing an increasing role in Romania at present.