The role of categorization and in-group norms in judgments of groups and their members

Four minimal group experiments tested the prediction that judgments of groups and their members reflect evaluations made simultaneously but independently at the within-group and intergroup levels. On the basis of self-categorization theory and social identity theory, it was predicted that group members seek both intergroup distinctiveness and legitimization of in-group norms. In Experiments 1-3, membership (in-group, out-group), status of group members (modal, deviant), and either accountability to in-group or to out-group or salience of group norms were varied. Accountability and norm salience increased derogation of out-group normative (in-group deviant, out-group modal) and upgrading of in-group normative (in-group modal, out-group deviant) members. In Experiment 4, within-group differentiation reinforced in-group identification. These findings suggest that subjective group dynamics operate to bolster social identity when people judge modal and deviant in-group and out-group members.