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Shopper Loyalty and Store Choice: Insights from a Study of Norwegian Supermarkets

Fearne, Andrew, Hughes, David, Landsverk, Ole Bjorn (2003) Shopper Loyalty and Store Choice: Insights from a Study of Norwegian Supermarkets. European Retail Digest, 38 (9). pp. 1-8. ISSN 1352-9633. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:11867)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided.

Abstract

Explores how supermarkets in Norway can build strong and lasting loyalty among their customers in line with store choice among food shoppers. Factors driving store choice among food shoppers; Model of store choice behavior; Features of food retailing in Norway.

Item Type: Article
Subjects: H Social Sciences
Divisions: Divisions > Kent Business School - Division > Kent Business School (do not use)
Depositing User: Andrew Fearne
Date Deposited: 06 Sep 2008 14:16 UTC
Last Modified: 16 Nov 2021 09:50 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/11867 (The current URI for this page, for reference purposes)

University of Kent Author Information

Fearne, Andrew.

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