Fearne, Andrew, Hughes, David, Landsverk, Ole Bjorn (2003) Shopper Loyalty and Store Choice: Insights from a Study of Norwegian Supermarkets. European Retail Digest, 38 (9). pp. 1-8. ISSN 1352-9633. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:11867)
The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. |
Abstract
Explores how supermarkets in Norway can build strong and lasting loyalty among their customers in line with store choice among food shoppers. Factors driving store choice among food shoppers; Model of store choice behavior; Features of food retailing in Norway.
Item Type: | Article |
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Subjects: | H Social Sciences |
Divisions: | Divisions > Kent Business School - Division > Kent Business School (do not use) |
Depositing User: | Andrew Fearne |
Date Deposited: | 06 Sep 2008 14:16 UTC |
Last Modified: | 05 Nov 2024 09:45 UTC |
Resource URI: | https://kar.kent.ac.uk/id/eprint/11867 (The current URI for this page, for reference purposes) |
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