Strategic Management (11e)

Understand the contemporary dynamics and challenges of strategic management with this balanced and international textbook. Moving beyond a purely managerial focus, this eleventh edition reflects the rapidly changing global business landscape by considering both traditional competitive strategies and innovative, emergent approaches. This updated edition ensures you stay ahead of the curve with dedicated chapters on green strategy and sustainability, alongside in-depth coverage of digital transformation and public sector strategy. By bridging the gap between foundational theory and modern practice, the text explores how strategies often emerge organically in smaller businesses and evolving markets. Key features include:

- 85+ International Case Studies: Over 50 real-world cases in the book plus 35 additional online cases offer unparalleled insights into global industry trends.

- Comprehensive Coverage: Maps to core course requirements including strategy implementation, entrepreneurship, and innovation.

- Critical Engagement: Packed with exercises designed to stimulate appraisal and reflection on complex strategic issues.

- Suitable for both undergraduate and postgraduate study, this is your go-to resource for mastering strategic thought in the 21st century.