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Feasibility and acceptability of a culturally adapted CBT-based ‘animated shorts video series’ for depression and anxiety in people with no or low educational literacy: a pilot study from a low-income country

Gul, Mirrat, Abid, Sadia, Khan, Nagina, Latif, Madeeha, Awan, Falahat, Husain, Omair, Muhammad Ishrat, Husain, Husain, Mina, Magsi, Taj, Farooq, Saeed, and others. (2025) Feasibility and acceptability of a culturally adapted CBT-based ‘animated shorts video series’ for depression and anxiety in people with no or low educational literacy: a pilot study from a low-income country. Behavioural and Cognitive Psychotherapy, . ISSN 1352-4658. E-ISSN 1469-1833. (doi:10.1017/S1352465825101173) (KAR id:112179)

Abstract

Background:Low educational literacy is associated with high rates of mental health problems. In Pakistan, only 60% of the population is literate. Traditional CBT requires literacy skills. Interventions to address the literacy barriers need to be developed.

Aims:To evaluate the feasibility, acceptability, and preliminary efficacy of a culturally adapted CBT-based animated ‘Shorts’ series for depression and anxiety in individuals with no or low educational literacy.

Method:This randomized, rater-blind randomized controlled trial (RCT) compared an animated Shorts series and treatment as usual (TAU) with TAU alone in Pakistan. The primary outcomes were feasibility (recruitment, retention, adherence to treatment and trial processes) and acceptability (drop-outs and participants’ feedback). The secondary outcomes included the Hospital Anxiety and Depression Scale (HADS) and the WHO Disability Assessment Schedule 2 (WHODAS 2). Thirty consenting participants were randomly allocated to one of the groups in a 1:1 ratio and were assessed at baseline and the end of the intervention at 12 weeks.

Results:The intervention was feasible and acceptable and was successful in reducing the symptoms of depression and anxiety. However, these findings need to be further confirmed in a larger RCT.

Conclusions:

These preliminary findings are encouraging, and if future studies confirm that this approach can work, we should be able to overcome the literacy barrier in low- and middle-income countries.

Item Type: Article
DOI/Identification number: 10.1017/S1352465825101173
Uncontrolled keywords: CBT; CBT self-help; low- and middle-income countries
Subjects: R Medicine
Institutional Unit: Schools > School of Social Sciences
Schools > School of Social Sciences > Centre for Health Services Studies
Former Institutional Unit:
There are no former institutional units.
Depositing User: Nagina Khan
Date Deposited: 01 Dec 2025 11:22 UTC
Last Modified: 02 Dec 2025 11:34 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/112179 (The current URI for this page, for reference purposes)

University of Kent Author Information

Khan, Nagina.

Creator's ORCID: https://orcid.org/0000-0003-3870-2609
CReDIT Contributor Roles: Writing - original draft (Equal), Conceptualisation (Equal), Methodology (Equal)
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