Laffey, Des (2005) Against the Odds - Case Study of Betfair.com. In: IJEE. 3. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:10877)
| The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. |
Abstract
Betfair can claim to be Britain’s greatest dot com success story. Launched in 2000 its radical innovation was that it enabled people to bet (wager) directly against each other thus cutting out the dominant bookmakers. Rejected by venture capitalists, Betfair raised £1 million (UK Pounds) from private investors and successfully entered the oligopolistic UK betting industry. By 2005 it had made such an impact that it was rumoured to be preparing for an IPO which would value the company at £700 million.
The case study analyses the entrepreneurs behind Betfair, its start-up and rapid growth, the product innovation Betfair has brought, its impact on the UK betting industry, the challenges it has faced and its future prospects. Analysis of the case requires the use of theory from entrepreneurship, economics and e-commerce.
| Item Type: | Conference or workshop item (Paper) |
|---|---|
| Subjects: | H Social Sciences |
| Divisions: | Divisions > Kent Business School - Division > Department of Marketing, Entrepreneurship and International Business |
| Depositing User: | Desmond Laffey |
| Date Deposited: | 02 Oct 2008 22:26 UTC |
| Last Modified: | 05 Nov 2024 09:44 UTC |
| Resource URI: | https://kar.kent.ac.uk/id/eprint/10877 (The current URI for this page, for reference purposes) |
University of Kent Author Information
Laffey, Des.
| Creator's ORCID: |
 https://orcid.org/0000-0001-5502-0250
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