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Social entrepreneurial marketing and innovation in B2B services: building resilience with explainable artificial intelligence

Olan, Femi, Papadopoulos, Thanos, Spanaki, Konstantina, Jayawickrama, Uchitha (2024) Social entrepreneurial marketing and innovation in B2B services: building resilience with explainable artificial intelligence. Information Systems Frontiers, . ISSN 1387-3326. (In press) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided) (KAR id:108346)

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Item Type: Article
Uncontrolled keywords: emerging technology; explainable artificial intelligence; B2B marketing; social entrepreneurship; resilience; innovation
Subjects: H Social Sciences
Divisions: Divisions > Kent Business School - Division > Department of Analytics, Operations and Systems
Funders: University of Kent (https://ror.org/00xkeyj56)
Depositing User: Thanos Papadopoulos
Date Deposited: 07 Jan 2025 10:15 UTC
Last Modified: 08 Jan 2025 13:04 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/108346 (The current URI for this page, for reference purposes)

University of Kent Author Information

Papadopoulos, Thanos.

Creator's ORCID: https://orcid.org/0000-0001-6821-1136
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