Shang, Jen, Routley, Claire, Sargeant, Adrian (2024) An exploration of how construal level framing determines bequest giving behavior. Journal of Philanthropy and Marketing, 29 (3). Article Number e1876. ISSN 2691-1361. (doi:10.1002/nvsm.1876) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:107107)
The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication) | |
Official URL: https://doi.org/10.1002/nvsm.1876 |
Abstract
This research tests the Construal‐Level Theory of Psychological Distance in a three‐dimensional context via a bequest fundraising telephone campaign. We experimentally primed temporal distance (i.e., 10 vs. 50 years) and social distance (i.e., donors' family and friends vs. benefits for wider society) before people answered a bequest‐related question. We then observed how matching and mismatching between these two dimensions impacted decisions differently depending on whether people engaged in a lower‐level thinking task (i.e., recalling whether they have left a bequest to a charity) or a higher‐level thinking task (i.e., considering whether they might leave a bequest in the future). Our findings contribute to the existing Construal‐Level Theory and nonprofit research by testing the unique combination of a three‐dimensional construal situation. Learning from this research can be applied to the design of innovative bequest fundraising procedures as well as innovative procedures to promote other voluntary decisions in the future.
Item Type: | Article |
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DOI/Identification number: | 10.1002/nvsm.1876 |
Uncontrolled keywords: | bequest, construal level theory, donor behavior, fundraising philanthropy, psychological distance, temporal distance |
Subjects: | H Social Sciences |
Divisions: | Divisions > Division for the Study of Law, Society and Social Justice > School of Social Policy, Sociology and Social Research |
SWORD Depositor: | JISC Publications Router |
Depositing User: | JISC Publications Router |
Date Deposited: | 06 Sep 2024 14:25 UTC |
Last Modified: | 09 Sep 2024 13:53 UTC |
Resource URI: | https://kar.kent.ac.uk/id/eprint/107107 (The current URI for this page, for reference purposes) |
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