On Perceived AV Synchronization in 360° Multimedia

Media synchronization and, in particular, audiovisual (AV) synchronization, plays a pivotal role in multimedia systems, significantly impacting the Quality of Experience (QoE) perceived by users. What is intriguing is that despite the growing prevalence of multimedia content consumption in 360° environments, the issue of perceived AV synchronization remains relatively unexplored. To tackle this challenge, we present the results of a user study that assessed the influence of AV skews on QoE and the feeling of presence within 360° multimedia content. By examining the various effects of AV skews on the user experience we gain valuable insights into the factors that shape QoE and presence in such immersive settings. These findings have the potential to improve the design and development of more engaging and effective multimedia content, ensuring a seamless and enjoyable experience for users in 360° contexts.