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On beast philanthropy: A response to commentaries and some final reflections

Davies, Rhodri (2024) On beast philanthropy: A response to commentaries and some final reflections. Journal of Philanthropy and Marketing, 29 (2). Article Number e1861. E-ISSN 2691-1361. (doi:10.1002/nvsm.1861) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:106058)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Official URL:
https://doi.org/10.1002/nvsm.1861

Abstract

To complete this special issue debating the philanthropy of MrBeast, Rhodri Davies offers some thoughtful responses to commentaries on his invited paper. Davies highlights how Beast Philanthropy, despite its novelty, evokes many of the classic ethical, moral, and political debates within the field. Nonetheless, in the contemporary ‘attention economy’ he notes that there are developments within this new style of ‘influencer philanthropy’ that we should observe closely and explore their implications. Davies observes an ambivalence and occasional frustration with MrBeast among the commentaries in this issue, but also a cautious optimism, informed both by the positive impacts Beast Philanthropy has already achieved and how it may evolve and mature over time. Davies urges us to put aside any generational differences and aesthetic aversions, and to engage in a generous spirit with this new era of influencer philanthropy.

Item Type: Article
DOI/Identification number: 10.1002/nvsm.1861
Uncontrolled keywords: attention economy; disability; ethics; influencers; philanthropy
Subjects: H Social Sciences
Divisions: Divisions > Division for the Study of Law, Society and Social Justice > School of Social Policy, Sociology and Social Research
SWORD Depositor: JISC Publications Router
Depositing User: JISC Publications Router
Date Deposited: 30 May 2024 10:27 UTC
Last Modified: 04 Jun 2024 11:12 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/106058 (The current URI for this page, for reference purposes)

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