Too black to be The Little Mermaid? Backlash against Disney’s 2023 The Little Mermaid – continuity of racism, white skin preference and hate content in Vietnam

When it was released globally and in Vietnam in May 2023, the live-action Disney movie The Little Mermaid was met with strong backlash online and boycotting in the Southeast Asian country. Negative reactions against the movie due to the casting of Halle Bailey, a Black actress for the titular role, a mermaid and princess of the ocean named Ariel, showed concerning signs of racism and sexism that stem from a preference for white skin and an emphasis on the importance of looks in women. This article seeks to understand such reactions through its discussion of cultural factors such as the issues of racism and white supremacy and how they intersect with a tendency to resist inclusive movements, the growing trend of hate content and sexist conception of beauty in Vietnam. The article suggests an intersectional approach and considers the concept “misogynoir” to explain the backlash against Halle Bailey’s starring in the movie