Body, Alison (2024) Educating for public good: concepts, problems and possibilities for cultivating philanthropic citizenship in primary education. In: Mitchell, Sarah and Hyde, Fran, eds. The Future of Charity Marketing. Routledge studies in marketing . Routledge Taylor & Francis, Abingdon, UK. ISBN 978-1-032-49847-8. (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided) (KAR id:105456)
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Abstract
This chapter critically examines the prevailing approach to cultivating philanthropic citizenship among primary school aged children, proposing a paradigm shift from virtues orientated giving, towards participatory and justice-oriented practices. Drawing on extensive research, it underscores the significance of middle childhood in shaping civic behaviours. I argue that currently children are cultivated as philanthropic citizens predominantly through engagement in fundraising and charitable giving. In this chapter I critique this approach for its transactional nature, lack of critical engagement, and potential to exacerbate inequalities. I propose reframing discussions, adopting participatory and justice-oriented approaches, and ensuring equality of access, arguing for a comprehensive understanding of philanthropy beyond fundraising. In conclusion, the chapter advocates for a deeper, more meaningful approach to philanthropic citizenship in primary education, fostering active civic engagement, critical thinking, and social justice discussions among children.
| Item Type: | Book section |
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| Uncontrolled keywords: | children; philanthropic Citizenship; education; teachers; schools; primary education; civic learning; social action; experiential learning; participatory philanthropy; citizenship education; social justice; critical thinking; middle childhood; fundraising; charity |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Institutional Unit: | Schools > School of Social Sciences |
| Former Institutional Unit: |
Divisions > Division for the Study of Law, Society and Social Justice > School of Social Policy, Sociology and Social Research
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| Depositing User: | Alison Body |
| Date Deposited: | 27 Mar 2024 08:03 UTC |
| Last Modified: | 01 Oct 2025 15:06 UTC |
| Resource URI: | https://kar.kent.ac.uk/id/eprint/105456 (The current URI for this page, for reference purposes) |
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https://orcid.org/0000-0003-0421-5159
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